Because we never have enough Dylan in our lives

"The world is confusing. There's no doubt about it. And what I mean by being on good terms with pleasure is that you have to be honest with yourself. You have to talk to this essential, animal part of you -- the beast within! It's a very simple creature, and you ignore it at your peril. You have to say... You know, 'cause the bad part of you, it only... It's very simple. It just has one demand, really. It just says, "MORE! MORE YUMMY STUFF! LESS BAD STUFF! Yummy, yummy, yummy."

This is the main dialogue going on within us all our lives. Constant dialogue between yummy, yummy and boo-hoo.

"Yummy, yummy, boo-hoo, I had too much, boo-hoo, boo-hoo, I feel bad, boo-hoo, boo-hoo -- I'm better, oh, yummy, yummy, yummy, yummy, yummy."

And very occasionally the rational mind intervenes and says, "Hang on a minute."

( Universal truth under the cut )